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ABOUT

OUR MISSION

THE GOBI DESERT IS SIGNIFICANT NOT ONLY FOR ITS ECOLOGICAL AND PALEONTOLOGICAL IMPORTANCE BUT ALSO FOR ITS HISTORICAL, CULTURAL, AND ECONOMIC CONTRIBUTIONS TO THE REGION AND THE WORLD. OUR VISION IS TO CREATE A COMPLETELY NEW TOURISM BRAND - A CONTEMPORARY ART AND ELECTRONIC MUSIC FESTIVAL IN THE GOBI REGION TO PROMOTE ITS SIGNIFICANCE. THROUGH ARTS AND MUSIC, WE AIM TO INSPIRE AND RAISE AWARENESS TO THE PUBLIC ABOUT THE CRITICAL ISSUES FACING OUR WORLD AND HUMANITY.

OUR PHILOSOPHY

UNMASKING THE SELF: A JOURNEY BEYOND BECOMING

LIFE IS A MYSTERY THAT UNFOLDS BEYOND MERE ANALYSIS. THE HEART OF LIVING LIES IN THE PROFOUND EXPLORATION OF WHO WE TRULY ARE. THIS JOURNEY DELVES INTO OUR INNER LANDSCAPE, CONFRONTING HIDDEN ASPECTS AND NAVIGATING THE DEPTHS OF OUR CONSCIOUSNESS. IT'S A PARADOX; A PATH THAT REQUIRES BOTH SOLITUDE FOR SELF-REFLECTION AND CONNECTION TO ILLUMINATE THE UNSEEN.

RELATIONSHIPS ACT AS MIRRORS, REFLECTING FACETS OF OURSELVES WE MAY NOT RECOGNIZE. YET, SOCIETAL PRESSURES OFTEN MASK OUR AUTHENTICITY, MOLDING US TO FIT EXPECTATIONS RATHER THAN EMBRACING OUR INNER TRUTHS. TRUE SELF-DISCOVERY DEMANDS EMBRACING OUR PLACE WITHIN THE INTERCONNECTED WEB OF LIFE, WHERE ALL ELEMENTS ARE EQUAL AND ESSENTIAL.

WHY ARE WE DRIVEN TO CHASE EXTERNAL VERSIONS OF SUCCESS – TO BE INFLUENTIAL, POPULAR, WEALTHY, OR FAMOUS? THE ALLURE LIES IN THE PROMISE OF POWER, RECOGNITION, AND THE ABILITY TO SOLVE PROBLEMS AS LEADERS OR INNOVATORS. BUT AMONGST THESE ASPIRATIONS, DO WE FIND GENUINE FULFILLMENT? DOES "BECOMING" SOMEONE REVEAL OUR AUTHENTIC SELVES, OR DOES IT SIMPLY PROJECT A CAREFULLY CRAFTED IMAGE? THE SPIRIT OF GOBI 2024 FESTIVAL ECHOES THIS VERY ESSENCE. IN THE STARK BEAUTY OF THE DESERT, WE SHED THE LAYERS IMPOSED BY SOCIETY, REVEALING THE CORE OF WHO WE ARE – A PROFOUND CONNECTION TO THE VAST TAPESTRY OF THE UNIVERSE.

"GO BE YOUR GOBI SPIRIT" 

IS AN INVITATION TO DELVE INTO THIS INNER EXPLORATION, WHERE SIMPLICITY FOSTERS GENUINE GROWTH. THIS PILGRIMAGE CELEBRATES OUR PLACE IN NATURE, ACKNOWLEDGING THE WISDOM FOUND IN BEING PRESENT. SELF-AWARENESS LIBERATES US FROM EGO, ALLOWING US TO EMBRACE OUR HUMANITY. WITHOUT IT, WE REMAIN STRANGERS TO OURSELVES. ULTIMATELY, WE DISCOVER THAT AT OUR CORE, WE ARE FUNDAMENTALLY NO ONE – FREE FROM PRE-CONCEIVED NOTIONS AND READY TO EMBRACE THE AUTHENTIC SELF.

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